Chalk illustrations by Dana Tanamachi.
It’s been a while since I fell in love with her work, but I don’t think I’ve ever posted them, so here are a couple, check out her website for more doses of beautiful hand drawn typography.
So pretty! Packaging for Mood Garden.
It’s a very creative and very conceptual, and definitely separates it from the rest. I love how even the ingredients are illustrated~
“Each tea blend corresponds with a unique color and flower to help visualize these moods. When the tea drinker removes the tea bag from the stick, a prompt followed by a small flower is revealed. As they drink more of that mood, they can delight in seeing their “mood” visually grow, creating a new type of tea ritual they could enjoy.”
The back of the stick corresponds by growing taller the farther a person needs to reach their next tea bag. While not only protecting the tea bags, the outer stick mimics a nostalgic white picket fence which displays the ingredients proudly on the back. The flowers were hand illustrated in attempts to create packaging too beautiful to throw away. Since many tea drinkers read while brewing, the vertical orientation of the stick makes it a very convenient book mark.
Designed by Alexander Chin.
(Source: The Dieline)