The reality is, no one has ever done business with a company because of their cool, clever logo.The reality is, it’s the company’s purpose that gives the logo meaning, not the other way around.
“Toto 3. The same problems, with more money”
Advertising Agency: Grey, Santiago, Chile
Chief Creative Office: Miguel Angel Cerdeira
Creative Director: Carlos Guerra Oviedo
Art Directors: Fernando Muñoz, Miguel Angel Cerdeira
Copywriter: Carlos Guerra Oviedo
“Get the Hang of It” is a paper bag with a incorporated hanger. It was conceived by Aliki Rovithi, who urges consumers to go “green” by not using plastic bags and hangers. And who doesn’t need an extra hanger?
Wouldn’t it be nice if you could see the good a donation will do at the exact moment you give it?
So smart and so effective! Every coin counts!
Clever Book Cover Designs by Patrik Svensson
Simple & clever logos.
See more here.