The reality is, no one has ever done business with a company because of their cool, clever logo.The reality is, it’s the company’s purpose that gives the logo meaning, not the other way around.
“Home theater 3D sound LG.
Every side of the sound.”
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: March 2012
“Toto 3. The same problems, with more money”
Advertising Agency: Grey, Santiago, Chile
Chief Creative Office: Miguel Angel Cerdeira
Creative Director: Carlos Guerra Oviedo
Art Directors: Fernando Muñoz, Miguel Angel Cerdeira
Copywriter: Carlos Guerra Oviedo
League Against Cancer
“Give your fingers a better use. Examine yourself for testicular cancer.”
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes
“Get the Hang of It” is a paper bag with a incorporated hanger. It was conceived by Aliki Rovithi, who urges consumers to go “green” by not using plastic bags and hangers. And who doesn’t need an extra hanger?
Wouldn’t it be nice if you could see the good a donation will do at the exact moment you give it?
So smart and so effective! Every coin counts!